Key Takeaways from “Going “Phygital”: Blending the Physical & Digital in Events”

Kaitlyn McGuirk, MPC In the Industry Leave a Comment

Going Phygital Blog

We are living in a “phygital” reality, where our physical and digital worlds have come together as one – a concept that may resonate now more than ever due to circumstances surrounding COVID-19. This is what prompted us to offer a digital roundtable titled “Going “Phygital”: Blending the Physical & Digital in Events”. We were joined by the below panel of event experts who explored exactly what “phygital” means, how organizations can navigate the best of both the physical and digital worlds during COVID-19, and how this concept will undoubtedly continue after the pandemic is behind us.


Phygital events offer the opportunity to explore new and creative ways to engage attendees, sponsors, exhibitors, and other stakeholders all while offering additional revenue streams. Check out the infographic below for our key takeaways from this session.

Were you able to join this session with us? Let us know what you learned by commenting below! If you weren’t able to attend, you can access the full recording of the session (along with other Redstone digital roundtables) on our website.


Going Phygital Infographic

The following two tabs change content below.

Kaitlyn McGuirk, MPC

Kaitlyn is the Manager of Marketing & Communications at Redstone Agency. She has built her experience in a variety of roles and industries from the private accounting sector, to oil and gas, public relations, and now, the event and association management industry. Her involvement in diverse roles, industries, and academic courses has given her a more informed and comprehensive view of business that allows her to find creative solutions to fulfill clients’ needs.

Latest posts by Kaitlyn McGuirk, MPC (see all)

Leave a Reply