There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off …
The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral
In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce …
Going Digital with Event Apps
We are living in a world where everyone is becoming increasingly connected and it seems that everyone is either posting, tweeting, tagging or boomerang-ing their …
Facebook Live As A Cost-Effective & Powerful Video Strategy
The idea that new and shiny technology and media production platforms come with an outrageous price tag isn’t always the case.  You can maximize your …
Developing an Event Marketing & Communications Strategy
The event market is as saturated as it has ever been. With events popping up weekly, it makes it nearly impossible to attend …
Pumpkin Spice and Everything Nice
While it may be hard to hear, summer 2016 is in its final lap. It’s just a matter of time before the leaves begin to …
Let’s Talk Strategy
An unavoidable part of the business world today is a presence on social media. In most industries you need to incorporate social media platforms to …
When the Planner Becomes the Attendee
The Redstone team has been on the planning side of conferences and corporate events for the past 8 years, so we were thrilled to have …
What’s in a Name?
A lot! Especially when referring to the name of your company. The objective is to land on a name that is creative, catchy, meaningful and …